David Meerman Scott on Sales, Service, and Socials

In this episode, Lisa Buyer sat down with a keynote speaker and best-selling author, David Meerman Scott. Diving into a discussion about his book, The New Rules of Sales and Service. In this 2014 interview, David talks about the coming together of sales, customer service, and social media.  This interview took place in the middle of what David calls, the 25-year social media revolution. Where are we now? Today, it seems as if social media and sales seamlessly go hand and hand considering how time consumers spend online. Tune in to hear David and Lisa discuss how social networking was infiltrating, and how important this was in 2014 and remains true today.  “It’s really important for people in sales and in customer service to understand how social is important for them and how they do their jobs because the ways that people buy products today” -David Meerman Scott Some topics discussed in this episode include: Sales and customer service  Social media revolution The 5 mantras from David’s book: Authentic storytelling sets the tone Content is the link between companies  and customers Big data enables a more scientific approach to sales Agile selling brings new business to your company Real-time engagement keeps customers happy How to you social for big and small businesses Contact David: www.davidmeermanscott.com David’s Facebook David’s Instagram David’s Twitter David’s LinkedIn More from David:  Books Blog References and links mentioned: Twitter Facebook Snapchat Youtube Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!