How a digital audience engagement plan gained a global audience from over 30 different countries. With Alex Robertson, Head of Heritage and Education at Chivas Brothers.
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In todays episode I speak with Alex Robertson, Head of Heritage and Education, International Graduate Programme and Archives at Chivas Brothers. We discuss the superb programme of digital audience engagement that Chivas Brothers developed during lockdown, and how that’s gained them a global audience with viewers from over 30 different countries each episode.
