Alternative Data for Corporations with Michael Maloof, Earnest Analytics

In this episode, we spoke with Michael Maloof from Earnest Analytics, a leading provider of alternative data.Our broad topic was the expanding use of alternative data, such as credit card transactions and geolocation data, by corporations and consultancies.While "alt data" has been widely used by hedge funds for many years, its use in the corporate world is still relatively nascent.Michael went over a number of specific examples, such as cohort analysis, promotion effectiveness, and Customer ...