1.10 Sera Tajima | Design Like a Growth Hacker

Many designers struggle to gain buy-in for their work, to communicate with stakeholders, or to measure their impact. Join Sera in this episode to understand how to design like a growth hacker. If this interests you, the Sustainable Growth Playbook is now available (linked below). Chapters(00:00:00) An Introduction to growth thinking(00:02:00) Advance your design career with business thinking(00:03:53) The intersection of growth hacking and product design (00:05:28) Identifying the business lever (00:07:38) How to think about the customer lifecycle and growth frameworks(00:09:52) Risks associated with growth hacking(00:10:36) A strong growth strategy starts with retention (00:12:31) Good growth practitioners are humanity centered(00:14:48) Where your power lies as a technologistRecommended Resources: Sustainable Growth Playbook (The Craft) Decentering profit (referenced) Rethinking capitalism (referenced) Reforge Center for Humane Technology Design GuideTristan Harris on Trevor Noah Podcast___________________________________________________________I'm Sera Tajima, Founder, Climate Tech Advisor & Investor. 🤙I talk about: → Product Growth Strategy (Growth, Design, AI)→ Climate Tech→ Venture Capital⁠⁠⁠Connect for more good energy⁠⁠⁠ ⚡️Become a sponsor: [email protected]