🇬🇧 SEO Coaching & Training with Jutta Lehtinen | Ep. 171

Go to https://www.womeninseoacademy.com & https://www.seoakatemia.fi Summary: In this podcast, Björn Darko talks with Jutta Lehtinen about SEO coaching and training. They discuss the importance of a structured approach, the need for continuous learning, and the significance of communication and mindset for SEO success. Jutta shares insights into her 12-week coaching program and recounts success stories of her clients who have made significant progress using her methods. Takeaways The fundamentals of SEO remain constant, even though techniques change. A structured coaching program is crucial for learning success. Continuous learning is necessary to succeed in SEO. Communication with stakeholders is essential for SEO professionals. Mindset and adaptability are key skills in SEO. Storytelling is important to make SEO results understandable. SEO crises are normal and should be approached calmly. Success stories motivate and demonstrate the effectiveness of coaching. Frameworks help structure and evaluate the SEO process. The ability to communicate technical information clearly is crucial. Chapters00:00 - Introduction to SEO Coaching and Training02:45 - Challenges in SEO Learning05:58 - The 12-Week Coaching Program09:06 - Frameworks and Evaluation in SEO11:54 - Continuous Learning and Adaptation14:46 - Mindset and Communication in SEO18:06 - The Importance of Storytelling in SEO20:58 - Dealing with Crises in SEO24:01 - Success Stories from Coaching30:04 - Conclusion and Outlook on the Nordic SEO Summit