Tailoring business cases: How to break through the status quo at an enterprise

Whether you align systems, people, or processes in your business cases, this episode has you covered. We’ll make the case to align all three. Kurt Williams, Global Director of Customer Products at Anheuser-Busch InBev, shares the techniques he used to change the data status quo around the globe for both digital and commercial teams. Hint, bring everyone to the table to discuss customer data in a way they’ve never thought about before.