Level Up: Becoming the source of truth for customer data

Those who work with vast quantities of data know by now: It’s fast becoming the world’s most valuable resource. This fact has only accelerated in 2020’s remote reality, where even brick-and-mortar businesses that don’t typically focus on their digital footprint are scurrying to make their products available to buyers online. Krystal Lau, AB InBev’s Global Director of Product Data, reveals why it’s essential that each team understands how customer data is collected—and how it impacts the bottom line.