#17 Product Ops guide | Melissa Perri, author of Escaping The Build Trap and Product Ops

My guest today is Melissa Perri.Melissa is the author of the bestselling book "Escaping the Build Trap" and recently co-authored “Product Operations: How successful companies build better products at scale”.She runs a successful CPO Accelerator, is a former professor at Harvard Business School, serves on several Boards, and is the Founder of Product Institute.In this conversation, we explore:* The role of Product Ops* The main misconceptions with Product Ops* The 3 key pillars of Product Ops* How do you get started and how to scale the team* How Product Ops support Product Teams and Product Leaders* Product Ops as an enabling teams and how to measure its success* The most important skills in a CPO* What most CPOs struggle with and why* And more!—Where to find Melissa Perri:• LinkedIn: https://www.linkedin.com/in/melissajeanperri/• Product Institute Website—💪 Companies I think you should know about:UX Signals - Don’t let your busy schedule stop you from talking to users.Automatically recruit interviews and user tests with people who are using your product. Talk to them while their user experience is still fresh in their mind.Used by big companies like DNB Bank, Vipps MobilePay, NAV, and many more.Tell them Afonso sent you, and get 50% off your trial.Know more here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com