Ep. 31 - James Roth - Leading A GTM Shift From Single Product Selling To Platform Selling
Revenue Enablement Society - Stories From The Trenches - En podkast av Revenue Enablement Society and Paul Norford
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As companies grow and mature, they typically diversify their product offerings either organically or through acquisitions. Once this happens the need for the sales organization to quickly and successfully transition from selling a single solution to a platform sales approach becomes critical. In this episode, ZoomInfo Technologies SVP of Enterprise Sales and Account Mgt., James Roth, and I discuss the best practices organizations follow when leading this evolution. We discuss in detail: ...
