Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi Podcast

ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC - Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education and knowledge expertise in Data and CRM, they contribute by developing ExtraaEdge.In this episode, Varun and Arvind explore Abhishek Ballabh’s journey of founding ExtraaEdge and his experience of SaaSBOOMi’s SGx program. Abhishek shares various marketing insights and anecdotes about his journey so far and how his new found “yoda-mindset” has taken him and his company from a primarily hustle-driven outbound sales company to now being predominantly inbound marketing-driven organization.Listen on as this trio share some great insights and banter.Key Take aways0:41 Welcome and Introduction to Abhishek Ballabh & ExtraaEdge2:59 CAGR Banter4:03 Marketing Org Chart7:17 Desi Perception of Marketing & Sales8:41 Coupling the effects of SGx and Covid10:18 Lessons learnt in SGx put to practice11:43 SGx - Growth Vipassana for entrepreneurs 12:44 Who reports to Marketing?19:58 Founder Branding21:20 Channeling one’s Yoda-mindset22:49 Being the face of the brand26:55 ExtraaEdge’s transformation Pre and Post SGx30:41 Apple’s DRI concept 31:56 Transformation from Outbound Hustle to Inbound Marathon36:28 First International client through ABM41:57 Maximizing MarTech through ExtraaEdge Certification Academy48:46 Being synonymous with your industry49:47 Stacking Marketing Dominoes across the prospects journey52:10 The push and pull of Marketing & Sales53:39 Founder being a student of Marketing & ConclusionKey Mentions1:48  HSBC  2:09 Mindtickle  4:41 Jessica Livingston, Paul Graham, Y Combinator  6:30 Sushil Mundada 6:43 SaaSBOOMi Growth X program  8:25 Sachin Bhatia  20:20 Niti Ratnaparkhi 20:58 Yoda (Star Wars)  30:16 Apple30:18 Steve Jobs  36:52 Ankit Oberoi & Ad Pushup  37:20 Bits Pilani Dubai39:35 Nikhil Sutar  43:46 Career Guide 48:01 Robert Cialdini  48:47 Almabase  Happy watching!