SSS035 - The Complete Guide To Clean And Transparent B2B Revenue Attribution With Lars Grønnegaard

In this episode, I interview Lars Grønnegaard, who is based in Denmark. Lars is the Co-founder & CEO of Dreamdata, a SaaS product that gathers, joins and cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. In the interview, Lars discusses what is revenue attribution, how can you use it to accelerate growth, and his thoughts on trusting GA for B2B data... plus lots more. https://www.SaasStartupStories.com Find out more about B2B attribution here => https://dreamdata.io/b2b-attribution