When Research Test Results Steer You Wrong
Restaurant and Retail Marketing - En podkast av Michelle Brisebois
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On today's Restaurant and Retail Marketing Flash Briefing, we look at McDonalds' roll out to 600 US stores of their new plant based protein burger. The pilot in 8 stores was stellar and exceeded expectations…the roll out to more stores is telling a different story. Why do test pilots sometimes lead us astray? Hosted on Acast. See acast.com/privacy for more information.
