Ikea's New Domestic Equality Campaign

Ikea has made gender equality a bigger priority in recent years. In fiscal 2020, Ikea introduced digital unconscious bias training to try and mitigate prejudice internally, including in its interview process. The brand is shooting for an even gender split across its operations by 2022. Listen to the briefing to hear how their new campaign is going even further to address this important topic. Hosted on Acast. See acast.com/privacy for more information.