Dissecting the Free Stock Trading Industry with Freetrade

Today, we’re joined by Viktor Nebehaj, Co-Founder of Freetrade, a free stock trading platform in the UK. Founded in 2016 and launched to the public in 2018, Freetrade has grown to over 500,000 users in just over two years in the UK alone. For the full backstory, check out our episode with Founder Adam Dodds from February 2019, available at bankingthefuture.com. In this conversation, Viktor takes us behind the scenes at Freetrade over the past few weeks, during the Reddit-fueled runups in Gamestop, AMC and others, as the company struggled with partner-imposed trading halts and FX throttles. We also discuss payment for order flow, margin lending, rapid user growth and Viktor’s views on the good, bad and ugly of free stock trading. If it seems like I care deeply about this subject, it’s because I do. Investing is one of the most important things people can do to support their long-term financial well-being, but the industry is characterized by unnecessary complexity, conflicts of interest and information asymmetry that can make it hard for people to get the best outcomes. Companies like Freetrade, Robinhood and others have a tremendous opportunity to break up entrenched industry dynamics and bring access, education and tools to the masses now that they're mainstream in their respective home countries.