Episode 49 - The Cybersecurity Market, and Channels, Backup, and SMB

Bill gives the OneDrive screwdriver a 1 star review as a backup hammer. We discuss how this shows that consumer and enterprise security tools are different, and being good for one does not mean naturally it is good as the other - it takes a conscious effort. This leads to how moving to new buying centers takes a conscious effort, and even more so when the buying center isn't adjacent. How small and midsize companies' cybersecurity is so unique.