What children's books can teach us about changing behaviour, with Todd Courtney

What children's books can teach us about changing behaviour, with Todd Courtney   Welcome to episode 24 of the Re-Thinking the Human Factor Podcast. Joining us on the show today is Todd Courtney, an author who has created a series of children’s books in partnership with his wife that are scientifically based and geared towards instilling children with healthy mindsets and positive behavioural circuitry. The catch is that behavioural patterns are almost completely solidified in the brain by the age of 7. Todd and his wife have created several children’s books with the goal of helping create balance in the minds of children. The aim is create balance between the messaging their young readers receive from their environment and personal relationships, with an inner neural network and idea landscape composed of positive affirmations and behaviours.   JOIN TODD COURTNEY AND BRUCE HALLAS AS THEY DISCUSS THE FOLLOWING: How the Max Rhymes books help instill positive behavioural patterns in young children. Cultural differences in how one’s “truth” is understood and how that truth effects behaviour. The influence of one’s close circle of friends or family on one’s truth, and how that might relate to groups in a work environment. Studies around behavioural influence initiatives and their effectiveness necessitate long-sightedness and patience to achieve accurate metrics and positive results. Only 1 / 10 adults ever change their behavioural patterns. Change must come from within, and change imposed from without will be met with resistance. How governments and other stakeholders in the industry are trying to educate children about internet usage safety and other topics around educating children.   RESOURCES MENTIONED How to be Idle by Tom Hodgkinson Culture and Security with Gert Jan Hofstede (Re-Thinking the Human Factor, Episode 6) Heather, Chase, and the Cynja Comic Series (Re-Thinking the Human Factor, Episode 2)   MORE ABOUT TODD COURTNEY: Max Rhymes Website LinkedIn   Please subscribe to the podcast in iTunes, and if you enjoyed this interview, please share with your friends and colleagues and leave a 5 star rating and review.   Thanks for listening and sharing.   Bruce & The Re-thinking the Human Factor Podcast Team