Sequels: Here we go again

After the release of a great film, it seems natural to us now that they'd want to make another. But this was not always the case. Now that Hollywood seems to almost compulsively turn successful films into franchises, reboots, and cinematic universes, are there good reasons to keep making sequels? Sponsored by Alumni Ventures Photo by Eric Helgas, styling by Alex Citrin-Safadi Transcript: https://qz.com/2144841