How a new 'More's Law' drives today's market

WT 360: The market from all angles - En podkast av Nick Wakeman, Ross Wilkers - Mandager

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In this episode of Project 38, Smartronix CEO Peter LaMontagne explains to Editor Nick Wakeman a new concept called “More’s Law” that sees agencies demand more data, more often, from more sources, in more formats and with more self-service tools to drive insights.

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