Why I Ditched Newsletter Signup on (Almost) Every Page of My Site

This story was originally published on HackerNoon at: https://hackernoon.com/why-i-ditched-newsletter-signup-on-almost-every-page-of-my-site. Investigating a weird outcome - signups dropped when I added more forms! Check more stories related to programming at: https://hackernoon.com/c/programming. You can also check exclusive content about #email-marketing, #marketing, #webdev, #email-newsletters, #website-design, #community, #business-strategy, #growth-hacking, and more. This story was written by: @mikeyoung44. Learn more about this writer by checking @mikeyoung44's about page, and for more stories, please visit hackernoon.com. The average percentage of subscribers after visiting my website was around 2.8%. So, I decided to add email signup boxes to various pages. I placed them in the footer of every page and even on the models’ details page. But, what happened next surprised me: The percentage of subscriptions**dropped**, averaging about 2.2% after the change.