Launching a competitive intelligence program | Patrick Wall, Imperva
Product Marketing Life - En podkast av Product Marketing Alliance
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On this week's episode of Product Marketing Life, host Mark Assini is joined by Patrick Wall, Director of Competitive Intelligence at Imperva. The pair discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, and finally what good enablement material looks like and how to develop it.
