No Bluetooth. Just Fabric and Elastic

“I didn’t want a product with Bluetooth components or software engineers on staff.  I wanted something with fabric and elastic that I could bring to market in a very speedy way.” Colin McIntosh, Sheets & Giggles My guest Colin McIntosh wanted to create a company and when he was laid off, decided to do that.  He didn’t know what that product would be, but he knew that had criteria: a massive and highly-fragmented commodities market where there was no strong brand loyalty, where products were sold mostly through traditional retail so that he could dominate online, and a market where existing brands were boring.  You’ll love Colin’s excitement about the dynamic growth of Sheets & Giggles and the role that Colorado has played in its success.