PB073: How to Make Your Social Media Strategy More Effective for the New Year

Note: you can listen to this episode above or load it up in iTunes. How to Optimize Your Social Media to Drive Traffic to Your Blog Today's episode is part 8 of the new 'Today, Not Someday' podcast series. The focus is actioning your 'someday' list, the things you've always wanted to do to improve your blog but have struggled to make happen. For details about how the series works, check out episode one here. I've included a full list of episodes below. The focus of today's episode is about how to give your social media workflow a good going over to prepare you for the new year. I share tips about how to get bigger reach, more traffic, and higher engagement, and how to maximize productivity so that you save time. In This Episode You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). In today's episode: * Why optimizing your social media is so important for growing your blog * 4 common social media mistakes * Why I decided to make changes to my social media strategy * 3 key questions to ask yourself to optimize your social media * How to build a social media system that will save you time and increase engagement * How Periscope can improve your social media engagement and make your work more fun * Social media tools you can use to increase engagement, reach, and traffic and save you time Further Reading and Resources for How to Optimize Your Social Media to Drive Traffic to Your Blog Great tools to help you automate and manage your social media: * Edgar * CoSchedule * Slack Great tools to help you make the best of Periscope: * Fullscope - for stats * Katch - for replays and embeds Other episodes in the Today, Not Someday Series: * Part 1: Introducing New 'Today, Not Someday' Series * Part 2: Why You Should Create a Product to Sell On Your Blog (and Tips on How to Do It) * Part 3: How to Increase the Subscriber Numbers to Your Email List * Part 4: How to Get Readers Excited to Join and Stay on Your Email List * Part 5: