146: How to Write Effective Sales Copy

How Being a Good Listener Can Help You Write Effective Sales Copy  Today, I want to talk about writing great sales copy. Whether that would be blog post, sales emails, creating a sales pages, or even selling on social media. A lot has been written about the topic particularly focusing upon techniques to use in headlines or titles, keywords, power words, and getting the call to action right. One of the best pieces of advice I’ve ever had when it comes to writing sales copy is something that doesn’t really involve writing at all. It doesn’t even involve saying anything or communicating anything. I want to talk about that today. What I want to talk about is to shut up and to listen. In Today’s Episode How to Write Effective Sales Copy Listen to this episode in the player above or subscribe and listen in iTunes here to get it delivered to your phone. The advice I’m giving today is to shut up and listen. It may come across a little bit blunt, and I hope I don’t offend anyone. I was given this advice many years ago. I came across a post written by Robert Bruce on CopyBlogger that really sums this up. The post says that before we do anything, we should take the time to listen to what our readers want and what we should focus on. The post is fairly short, but it sums up three different areas where we should listen before we write that blog post. Listen to whoever created the product you are selling. Ask why the product was created Who it is for What are the benefits of the product How does the product work What problem will it solve What are the limitations How can it be misunderstood Listen to your audience What are they telling you directly or indirectly Understand your audience Their needs, challenges, and words Who is the audience What are their pains and challenges What gains are they hoping for What dreams do they want to come true What are their fears, questions, and objections Listen to your competitors Have a view of the entire battlefield Competitors can also be collaborators Further Resources on How to Write Effective Sales Copy The Best Damn Copywriting Advice I’ve Found Everything You Need to Know to Master Lightroom ProBlogger Virtual Ticket Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there, it’s Darren from ProBlogger here. Welcome to Episode 146 of the ProBlogger podcast where today I want to talk a little bit about writing great sales copy, whether that would be blog post, sales emails, creating sales pages, or even selling on social media. A lot has been written about the topic particularly focusing upon techniques to use in headlines or titles, how to use particular keywords or power words, how to get your call to action right, how to use video or change the color of your buttons or split test your pages. All of this advice is great and I really do encourage you to do a lot of reading and research ...