#181 - Steven Tey (Vercel): understanding the role of developer relations

In this week’s episode we chat with Steven Tey, senior developer advocate at Vercel. Steven has been at Vercel for almost two years to help the company build and scale its developer relations function. In this conversation, you’ll be able to learn: What Vercel is and why its relationship with developers is important Steven’s journey into developer relations, and what led him to become a senior developer advocate at Vercel What is developer relations, and why is it important for companies that build developer tools and platforms? How does developer advocacy differ from traditional marketing or sales, and what unique value does it bring to developers and companies alike? How can developer advocates help spark communities of developers around a product, and what are some best practices for doing so effectively? How do you measure the impact of developer advocacy on the success of a product or company? What are the main KPIs that measure your success as a DevRel? How do stay up to date with the latest trends and technologies in the developer ecosystem, and what resources do you recommend for others who want to do the same? Steven’s side projects and how they complement what he does on a daily basis at Vercel You find our podKast on: YouTube Apple podcasts Spotify Anchor.fm ‍ ‍