PMA Takes On Tech Episode 3: Can technology solve the produce labor shortage?

Vonnie Estes explores the labor shortage in produce production with guests Dr. Phil Martin, John Purcell and James Terry. Dr. Martin discusses labor issues in produce production while John Purcell explores breeding solutions and James Terry talks about integrated hardware and software in-field solutions.  Guests: Dr. Phil Martin Professor Emeritus Agricultural and Resource Economics University of California, Davis John Purcell Head of Vegetables R&D Crop Sciences at Bayer  James Terry Founder CloudFarming in Australia.