542: Tracy Goodwin – How to control the conversation to increase conversions and sales in your photography business

Premium Members, click here to access this interview in the premium area. Tracy Goodwin of www.captivatetheroom.com is a podcaster, author, coach and expert on the topic of using your voice, which she says is the most powerful and under-utilised asset you have. And that the most important thing isn't what you say; it's how you say it. For almost 30 years, voice has been her life. Through her voice coaching, her clients have learned how to harness the power of their voices simply by shifting sounds that were sending the wrong message. She says people are seeking connection on a level we’ve never seen before and authenticity…both happen in your voice or not. And that within seconds, anyone you're interacting with determines your confidence level, if you are an expert, if you are hoping I like you, or if you don't care. In this interview, Tracy shares the tactics to help you control the conversation to increase conversions and sales in your photography business. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. Ten years ago, I would have said “You really need to be on video.” Five years ago, I would have said, “I'm not kidding. I know I've said it before, but we really got to find a way to get you audible or visible.” Now, I will tell you, “Your game's over if I can't hear your voice and see who you are.” – Tracy Goodwin You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Tracy shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. Get out of the outcome. Get out of the past. Get out of the future. Get into the now and get into the conversation. Stop deciding what they're thinking. Stop the noise in your head because whatever is happening in your head, it is going to come out in your voice. – Tracy Goodwin If you have any questions I missed, a specific question you’d like to ask Tracy or if you want to say thanks for coming on the show, feel free to add them in the comments area below. Black Friday Sale — ON NOW! Finishes tomorrow. There's a big sale on everything PhotoBizX this week! Details here: https://photobizx.com/blackfriday