538: John Glaser – Facebook Ads and what you need to be aware of when running yours

Premium Members, click here to access this interview in the premium area. John Glaser of www.johnglaserphotography.com needs almost no introduction for anyone listening to the PhotoBizX Podcast for any length of time. John has appeared on multiple episodes as we've followed his journey from leaving his full-time job to cracking over $1 million this year with his studio-based photography in Houston and now New York City. It's no secret that Facebook ads play a massive role in the success of John's business, so much so that it's impossible not to think of him as an expert in the arena of lead generation, client conversion and booking with FB ads. So much so, I asked him to prepare and deliver the super popular course on Lead Ads for Photographers: https://learn.photobizx.com/facebook-lead-ads-course-registration/ If you don't know what you're doing with ads, don't waste your money until you've spent some money to learn how to use ads. – John Glaser In this interview, in addition to a deep conversation about John's business, the wins, struggles and where he's currently focussed, we take a deep dive into Facebook ads, what's working right now, what's stopped working and how John is maximising his return on the growing costs of attracting photography bookings via Facebook ads. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. People focus so much on lead cost. They need to be focused more on client acquisition. – John Glaser You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what John shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. If it's costing you more to bring clients in, then you naturally have to bump your prices up somehow or get more out of the client at the end of the day. – John Glaser If you have any questions I missed, a specific question you’d like to ask John or if you want to say thanks for coming on the show, feel free to add them in the comments area below. Registrations are open to the missing link in your business — Qualify Your Leads, Like a Pro!