532: Nicole Shieh – Free picture days for schools as a profitable marketing strategy

Premium Members, click here to access this interview in the premium area. Nicole Shieh of www.alwayssweetphotography.com came to my attention when I saw her post in Megan DiPiero's Photography group about a marketing strategy I hadn't previously heard of. She shared that this strategy helped book two sessions, leading to a total sale of $27,800! The strategy doesn't include any Facebook or Google ads. AND… This was only her second attempt at IPS. I learned she's based in San Fransisco and has a small team working in her business that offers photography services for families to newborns and business branding and headshots. English is her second language. She was born and raised in Taiwan and immigrated to the U.S. in 2009. In this interview, learn everything you need to test free picture days for schools as a profitable marketing strategy yourself. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. When you create a 4×6 image, make sure your logo and website details are on the participant's image. For example, it's on some part of their outfit or is on some part of the background so they can't easily remove it. – Nicole Shieh You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Nicole shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I always have a Plan B when I do proposals. My second proposal to take the free picture day for their Afterschool busienss. – Nicole Shieh If you have any questions I missed, a specific question you’d like to ask Nicole or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. I appreciate they gave me an opportunity, so I always need to be on the school's side and think ...