522: Paige McLeod – Everything you need for a successful newborn photography business

Premium Members, click here to access this interview in the premium area. Paige McLeod of www.gleanandco.com sent me an email that led to this interview, and I can honestly say I was super excited to record this interview, even more so after seeing the Glean & Co. website, Paige's fantastic welcome and explainer videos, her beautiful photography and what looked like an incredible ability to connect with potential clients. Here's the email I received from Paige… Early last year, I implemented a “Base Package” system that has helped so much in explaining what clients get – and what they don't get – in that initial session fee. I could usually attract mums to book – if I could get them to inquire. Lead generation was (and still is) by far the hardest thing. So I took your book project course with Katie K, then took her mastermind, your FB competition class with Ally from Mabel and Moose, and the FB Lead Ads course with John Glaser. The combination of these tactics has worked better than anything I could have imagined, and I'm thrilled to say that Jan-March, aka the dreadful slow season, brought in almost $80k in revenue for me this year- almost half what we did for the entire year in 2022. My reply to that message was… WHAT! 80K already. That is SO GOOD, Paige. How about we record something to share with other photographers? I’d love to hear the details of what you’ve implemented, what worked, and what didn’t, and I know other photographers would love this too. What do you say? Are you up for an interview? She said yes! And in this episode, Boise, Idaho, photographer Paige McLeod who specialises in maternity, newborn and family photography, shares everything you need to attract incredible newborn photography clients, deliver an incredible experience and automatically have fantastic sales. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. My goal is for people to be able to relate to me and be able to understand that I have little kids too and I've been there. – Paige McLeod You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Paige shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. Most of the people that we've booked these days have such a good idea ...