519: Anne Thomas – Utilising LinkedIn and storytelling to grow a personal brand photography business

Premium Members, click here to access this interview in the premium area. Anne Thomas of www.annethomasphotography.co.uk is a UK-based branding photographer who believes most people can't tell the difference between a good photo and a really good photo. This allowed her to create a website based on her story and sell emotionally to her target clients. Interestingly, she lived in Kuwait as a local for 12 years after meeting her Arab husband at university at 19. She says this time opened her mind in ways that have put her in good stead to run a successful business today. On her website, she says she's all about sharing her client's stories with their ideal customers to make real connections with them through imagery. She also says before your clients will part with their hard-earned cash, they need to know in their hearts that you're worthy of it – because, after all, a dozen more photographers do what you do — so what's so special about you? In this interview, Anne shares how to utilise LinkedIn and storytelling to grow a personal brand photography business. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I love the variety brand photography gives you and also the creativity as well. – Anne Thomas You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Anne shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. When you're interacting with their posts, then you're always on their radar. – Anne Thomas If you have any questions I missed, a specific question you’d like to ask Anne or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.