516: Carol Arscott – Grow your photography business with targeted marketing, realistically.

Premium Members, click here to access this interview in the premium area. Carol Arrscott of www.carolarscott.com is based in Pennsylvania in the USA. She was referred to me by UK-based photography business coach Jeff Brown who said you need to get Carol on the podcast; she's really kicking some goals in her business. I started looking around online and immediately fell in love with her photos of her dog Moby — photographed as a mad scientist, a cowboy, a martial artist, a washed-up band member and more. These are so good; you need to see them! A little more digging, and I can see different promos she's been running — senior dogs, book projects, calendar contests, easter bunny and Santa sessions for dogs and more. From the outside looking in, I see a photography business owner with a diversified approach to marketing with a busy shooting schedule and pricing, which is clearly laid out on her website at a place where she can't help but be profitable. In this interview, Carol shares how to realistically grow your photography business with a targeted and multi-pronged approach to marketing. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I try to give people a little sneak peak into what it would look like to work with me. – Carol Arscott You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Carol shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. If you just put it out there that there's a session next Saturday, people will forget about it or they'll wake up and it's raining and they'll say, “Oh, I don't feel like going out in the rain. Let's just skip it.” But if they've already paid, they're gonna come. – Carol Arscott If you have any questions I missed, a specific question you’d like to ask Carol or if you want to say thanks for coming on the show, feel free to add them in the comments area below. PhotoBizX Premium Membership Special! It's rare to see a special price for the Premium Membership, but there's one available for you until Tuesday,