509: Juliette and Benn Wilkinson – Transition successfully from wedding to portrait photography

Premium Members, click here to access this interview in the premium area. Nothing makes me happier than recording success story interviews like this with Juliette and Benn Wilkinson of www.blueskyphotography.net.au. My initial contact with this couple was about business coaching when the pandemic hit. Their main focus was weddings, and they were struggling, like all wedding photographers, with cancellations and ongoing expenses. Juliette emailed me and wrote… Benn and I are looking for a business coach to help us transition from weddings to portrait work. We're already on this path, and things have been quite successful on the sales side. However, where we struggle is getting leads. We've tried a few things (FB ads, emailing previous clients) with varying results, but we feel like we're a little directionless, trying many different things. We want to create a great marketing plan and have someone to keep us accountable and consistent in our approach instead of our ad hoc & reactive manner! Months later, this… We've been up against it the past couple of months, feeling a bit like we aren't getting any traction and how hard it is to run a business (basically feeling pretty sorry for ourselves!) Fast forward to the present day, and you can see on their beautiful website the transition to portraits is complete, and they are on track for an annual revenue of over $200k! In this interview, learn what it takes to transition successfully from wedding to portrait photography. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. Wherever you can, pick up the phone and speak to someone rather than sending them an email. – Juliette Wilkinson You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Juliette and Benn shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. No matter how uncomfortable it feels or sounds, once you get on the phone and start talking to people, you forget that, you really do. I mean,