507: Sarah Petty – Go boutique with your photography business or fail

Premium Members, click here to access this interview in the premium area. Sarah Petty of www.sarahpetty.com and www.joyofmarketing.com says… I don't just teach the boutique business model; I use it daily in my photography business! Before life as a photographer, Sarah was a marketing director at a regional ad agency and in marketing at Coca-Cola. She opened her photography business two weeks before 9-11, as the economy fell apart, with three kids under three years old. She quickly discovered the new company was consuming her time and mental energy. On the verge of burnout, unsure of how to make a real profit and give everything away, something had to change. Once she married her skill for marketing with her eye for photography, everything changed. Today, she has an incredible studio, authored a book, has a podcast, a profitable photography business and helps other photographers achieve their goals too. And to top things off…. she's based in Central Illinois and says if I can be successful here, you can succeed wherever you are too! In this interview, learn why you must become a boutique photography business or risk failing.  Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. It's important when you're taking business advice to take it from someone who knows how to make money. – Sarah Petty You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Sarah shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. Marketing's job is to generate leads. What we say to them is what books them. Don't be afraid to talk to them. – Sarah Petty If you have any questions I missed, a specific question you’d like to ask Sarah or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week,