505: Rebecca Sehn – Perfect branding plus a converting website lead to success

Premium Members, click here to access this interview in the premium area. Rebecca Sehn of www.rebeccasehn.com has been photographing for 15 years, 13 of them as a family photographer. Look at her website; you're greeted by beautifully laid out, vintage-inspired, gorgeous pages peppered with soft, low-contrast, professionally crafted images. But that's not the sole reason I asked her for this interview. It started with a post inside the PhotoBizX members Group where she said… I went from IPS to fully online galleries (I use Pixieset). I focus on selling albums, and my sales averages actually went up without IPS.  I followed up by asking for more details, and she replied: I switched quite some years ago, and from the get-go, I noticed an increase in sales.  When I was helping my clients order during IPS, I made it easier for them to narrow down images for their album– we'd look at similar images side by side, eliminate options together etc.  When I left them alone to order without me, they chose more.  I knew there was more to the story and am happy to share that Rebecca has done an incredible job with branding, her website, SEO and appealing perfectly to her ideal clients who can't help but see themselves in Rebecca'a photos.  In this interview, learn the importance of a well-branded, high-performing website and how to do the same, no matter your focus genre. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. That's always the goal. Make yourself look like the best and make it so well branded that anyone who feels at home seeing your work,  needs to book you. – Rebecca Sehn You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. The other main way I find clients is through Google. So I always make sure my SEO is good. – Rebecca Sehn Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Rebecca shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I took out the bottom package as an option and the upped everything else a little bit. – Rebecca Sehn