503: John Glaser – Photography lead generation and qualifying tactics from a pro

Premium Members, click here to access this interview in the premium area. John Glaser of www.johnglaserphotography.com is a repeat guest on the podcast, which means one thing… he keeps delivering the goods when it comes to interviewing content. And we love him for it! In this episode, John shares his strategies and ideas around lead generation and how good clients are made, not found. This single strategy is a complete deal maker for John, who spends thousands weekly on lead generation for his two studio-based portrait and pet studios in Texas and New York. As always, the conversation takes twists and turns as John keeps dropping so many good ideas, tactics and thoughts on building and running a successful photography business today. If you love what you hear from John today, make sure you check out his new Facebook Group: Refocus Your Business Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. A lead is a lead. Let them qualify themselves. Let them decide. Give them the information and let them decide what they want. – John Glaser You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play, and special live interviews in the group. You will not find more friendly, motivated, caring and sharing photographers online. Being a business owner is not for everybody. – John Glaser Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what John shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. The more you have people type, the less likely they're going to fill out your lead form. – John Glaser If you have any questions I missed, a specific question you’d like to ask John or if you want to say thanks for coming on the show, feel free to add them in the comments area below. Refocus Your Business FB Group John has recently launched a free Facebook Group where he shares information on his business practices and encourages you to have success in your own business with plenty of real interaction. In addition, John will be adding a monthly subscription network for $50 a month where he will be going into more detail.