502: Brendan Taylor – Facebook lives as a killer lead generator and some hard truths about business

Premium Members, click here to access this interview in the premium area. Brendan Taylor of www.babyart.studio is an absolute powerhouse, and this is one interview, once recorded, I couldn't wait to share with you. After discovering photography when his baby daughter was born, he knew that's what he wanted to do. He quickly invested in lighting equipment and launched a mobile photography business, but the lack of security made it tough with a young family to support. Brendan then took on a job as a photographer at a branch of a famous photography studio in the UK, where he had a chance to experience running a studio business. Armed with that experience, and a bank loan, in 2008, he launched Taylor Made Portraits. Although it was an excellent first year, the following two were challenging and took him to the point of giving it all away. Then, at a Photography Expo in 2013, he discovered a new style of newborn photography. He took a leap of faith, invested every last penny of his remaining savings in training with an internationally acclaimed newborn photographer and BabyArt Studios was born. The business model changed, bookings and sales were through the roof, and his prices tripled! He had found his differentiator and niche. Today he has 11 studios in the UK, and the goal is to open 100 studios worldwide… or so I was led to believe. In this interview, Brendan hits hard with home truths about running a successful photography business today. Plus, he shares one of the most successful lead generation tactics — Facebook Lives.  Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. You need to stop worrying about what props you're going to buy and start focusing on your numbers. Because no matter how many cute props you've got, no matter who you've been to training with, no matter how good your equipment is, it makes no difference. If they don't know who you are, and you're not marketing yourself well enough and you don't know your numbers, your business just won't succeed. – Brendan Taylor You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews in the group. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. Remember that we shouldn't be telling people things. We should be asking powerful questions because I believe telling is selling. – Brendan Taylor In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview,