488: Wendy Norman – Elopement packages and Instagram Reels to grow your photography business

Premium Members, click here to access this interview in the premium area. Wendy Norman of www.aptbphoto.com has the kind of work that will not only have you thinking, WOW, this photography is so good… but also think, where are all these photos taken, because I want to live there! Her photography features beautiful parklands, beaches, incredible architecture, soft and lovely light, sailing boats, and so many gorgeous people! On top of all that, she has an incredibly successful business focusing on elopement packages where couples spend $4000 on average, plus smaller sessions with families and engaged couples. She's been a photographer for 13 years and, on her website, says… I've created a luxury experience that focuses on helping my clients feel joy and ease in front of the camera. In this interview, Wendy shares what could be an incredible way to grow your wedding photography business, generate a higher profit AND get your weekends back — elopement packages. Not any elopement packages, though! Wendy is offering full-service elopement options to help brides steer clear of the wedding industry monster. Plus, she shares how to utilise Instagram reels to get the word out and attract her perfect wedding elopement clients.  Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I feel like our wedding industry is pusheing an unrealistic expectation on brides. – Wendy Norman You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Wendy shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I picked vendors with large big teams so we could accommodate more than one elopement in a day. I didn't want people running out of availability. – Wendy Norman If you have any questions that I missed, a specific question you’d like to ask Wendy or if you just want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs