487: Mark Rossetto – Shady marketing practices, pricing for profit and a game changing welcome video for photographers

Premium Members, click here to access this interview in the premium area. Mark Rossetto of www.markrossetto.com is one of Australia's best photography business coaches and has helped hundreds, if not thousands, of photographers worldwide become better business operators.  His focus is on marketing to attract your best clients with a varied approach to lead generation, pricing yourself to be profitable and putting yourself in a position to have a fun, lucrative business that you love.  In this interview, Mark shares his thoughts on some shady marketing practices, how you can easily avoid them and the best way to generate significant sales with fantastic clients while weeding out the freebie seekers.  Mark also covers why you need a clear and straightforward pricing guide, where you can get yours and why a welcome video will be a game changer for your photography business.  Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. It's your job to bedazzle clients with everything that you do. – Mark Rossetto You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Mark shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I'd rather earn less and be open and transparent than earn more and have the repercussions of it afterwards. – Mark Rossetto If you have any questions that I missed, a specific question you’d like to ask Mark or if you just want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs Each week I check for any new iTunes or Google reviews, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome! Secondly,