483: Ariel Cannon – Switching from family to newborn photography successfully and profitably

Premium Members, click here to access this interview in the premium area. Ariel Cannon is a Los Angeles Newborn Photographer and has been a PhotoBizX Member since 2018. We were recently exchanging emails, and she said… I have been listening to your podcast a lot lately, and I've noticed that many photographers you are interviewing have staggering profits (500K + turnover a year). I find these interviews inspiring but also daunting. My business passed 100K in net profits in 2021 (a massive jump for me) without doing IPS or Facebook ads (Not that there is anything wrong with either of those approaches!), and I'm on track for another 6-figure year. I also learnt Ariel's about to start some marketing efforts to get to $200K net profits within the next two years. That conversation led me to ask her onto the show for this interview in which you'll hear how to make the switch from family to newborn photography successfully and profitably. Of course, you can apply what you hear and learn to your business genre.  Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. When I started thinking about what can I do that's a little bit more consistent, maternity and newborn was a really obvious choice for me. – Ariel Cannon You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Ariel shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know what your takeaways were and what you plan to implement in your business as a result of what you heard in today's episode. 50% of my leads in 2021 were Google and 20% were Instagram. And then another 20% were direct to email or phones. – Ariel Cannon If you have any questions that I missed, a specific question you’d like to ask Ariel or if you just want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs Each week I check for any new iTunes or Google reviews,