480: Leah Hoffman – Clients, sales and incredible images for a successful fine art dance photography business

Premium Members, click here to access this interview in the premium area. Leah Hoffman of www.hoffastudios.com is a Melbourne-based fine art dance photographer with an incredibly successful business who LOVES what she creates for her clients. If you're anything like me… when you see Leah's work, your first thought will be, oh my god, this is amazing! When I heard Leah was a dance photographer after being recommended as a guest — my initial thought was production line photography for dance schools.  However, this photography is next level! It's easy to see why she is one of Australia's leading Dance Photographers. Her images stand solidly in the creative fine art genre. Every dancer is artistically lit, beautifully retouched, and caught in flight, action or wrapped and surrounded by flying fabric clouds. With a lifelong love of dance — which has included dancing, instruction and choreography, it made sense for this photographer to combine her passion for dancers and photography at her specialist dance photography studio, which opened in 2014. In this interview, Leah shares her marketing and sales strategies that have been the backbone of her fine art dance photography business success. With these strategies, she can easily attract clients and make terrific sales with her incredible images. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. I photograph dancers to suit their ability and what they're capable of. – Leah Hoffman You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Leah shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know what your takeaways were and what you plan to implement in your business as a result of what you heard in today's episode. When I'm posting on Facebook, I'm targeting the mums. When I'm posting on Instagram/TikTok, that's when I'm focusing on the dancers. – Leah Hoffman If you have any questions that I missed, a specific question you’d like to ask Leah or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.