478: Lorena Cora – Coaching call for photography lead qualification giveaways

Premium Members, click here to access this interview in the premium area. Lorena Cora of www.lorenacora.com is a talented South Florida-based pet photographer who primarily focuses on outdoor dog photography. Like so many photographers, Lorena has experimented with Facebook ads but wasn't impressed with the numbers from her initial campaign, which turned her off this advertising style. Her ad, like so many, was for a free session and a complimentary small print via a competition. In my experience, and that of hundreds of PhotoBizX listeners, these can be super profitable. That wasn't the case for Lorena. She had 40 replies to her competition-style ad, which is fantastic! From there, Lorena was able to Direct Message (DM) those applicants and tell them more about the competition, the session and what happens after the photography, when most clients spend around $1000 on wall art, albums or folio boxes. This is where Lorena saw a significant drop-off from potential clients. Only ten people booked sessions.  Of these ten completed sessions, there were three sales for a total of $1,500. It's easy to see why this style of competition and ad turned Lorena off.  After exchanging a few messages, I felt there were opportunities for Lorena to refine her approach and get more from her ad campaigns. We set up a time for a one-on-one call to see if I could help.  And generously, Lorena allowed me to record the call and share it with you for today's episode. I hope you find it as helpful as Lorena did.  Finally, check out some of Lorena's fantastic photography below! I was curious and did ask if she felt it was the photography that could have been affecting the sales. That was before I had a look at her spectacular dog photography. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Lorena shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know what your takeaways were and what you plan to implement in your business as a result of what you heard in today's episode.