468: Kelli Wilke – Success secrets that led to a $900k plus portrait photography business

Premium Members, click here to access this interview in the premium area. Kelli Wilke of www.kelliwilke.com wrote inside the PhotoBizX Members Group two years ago saying… After completely rethinking my business after 25 years as a full-time commercial and then wedding photographer, I've been busy putting a new direction in my work and business. I have consistently brought home about the same amount every year. I'm thankful for my success over the years, but my sales total has exceeded my best year ever in the past three months! My $100k goals for a year are now quarterly or even monthly goals. Total life-changing! Thank you! Then, six weeks ago, she posted this in the group… Thank you for leading me to my career game-changer; I am forever grateful after 26 + yrs in the biz. Kelli has a projected revenue for 2022 of over $900k! In this interview, Kelli shares a ton about her incredible business, The Portrait Club by Kelli Wilke.  Currently based in Wilmington, Delaware, with a second studio opening in Atlanta, Georgia! Her annual revenue for 2021 was $490k sales, $413k Gross profit with an average sale (including no sales) of $1800. Kelli's projections for 2022 are $900k+ with two studios (opening in Atlanta this month). In this interview, Kelli shares her success secrets that have led to a $900k plus portrait photography business. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. I used to wait for people to come to me. I was very shy. I thought if I just put it out there, people would come. What I've learned is it's not if you build it they will come, it's you better go get them and make them come. – Kelli Wilke You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Kelli shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, and what you plan to implement in your business as a result of what you heard in today's episode. You just get used to it. If you do enough of them and people buy them and you go “Oh, maybe they are worth this.