467: Hank Paul – How to attract LGBTQ+ clients to your photography business

Premium Members, click here to access this interview in the premium area. Hank Paul of www.hankpaul.co is a Sydney based wedding photographer who reached out to me as an expert on being queer-inclusive in his photography business. * He said in his email that some possible topics he could cover include: * Deconstructing gender norms in wedding photography * How to be a more inclusive photographer * the value of niche marketing * and Queer visibility with your business A day or so later, I received a message from Ally Stuart Ross, a long time premium member and recent interviewee, who wrote… I listened to an interesting Aussie photographer last night and thought he'd be great for the podcast. He's offering queer ally advice on how to get your wedding business LGBTQ+ inclusive and friendly. I don't photograph weddings, but I've already changed a couple of things from what he shared on my site. I took Ally's message as a sign and am rapt to say Hank shared some terrific and actionable insights on attracting more of the LGBTQ+ community to our photography businesses. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. Queer inclusion is really about acknowledging that people are different and people have different ideas and say different things. – Hank Paul You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Hank shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, and what you plan to implement in your business as a result of what you heard in today's episode. In 10 years from now, one in six weddings will be queer weddings. – Hank Paul If you have any questions that I missed, a specific question you’d like to ask Hank or if you just want to say thanks for coming on the show, feel free to add them in the comments area below. LAST CHANCE — PhotoBizX Premium Membership Special! It's rare to see a special price for the Premium Membership but there's one available for you until Tuesday, May 31st 2022. Why the special?