465: Ally Stuart Ross – Using photography competitions to successfully launch a total business rebrand

Premium Members, click here to access this interview in the premium area. Ally Stuart Ross of www.mabelandmoose.co.uk is a photographer who has been a PhotoBizX member for a long time. She's someone I've been lucky enough to meet in person – in an authentic Scottish pub, no less, and someone who I've seen work so hard on their business and is now reaping the rewards. Ally is happily married now; she had a few years as a single mum to 4 kids under 7! Ally's been financially responsible for her children their whole lives and has brought them up with her earnings as a photographer. She recently went through a total rebrand to Mabel and Moose Newborn Photography, where her focus is newborns photographed in the Scandi style. In a recent exchange on messenger, she told me… I haven't done my 1st-year accounts yet but judging by my bank balance, this has been my most profitable year, ever. In this interview, Ally shares why she completed a total rebrand and why so many people said she was making a massive mistake with the new name, brand, focus and look. And how she's been able to prove them all wrong. One of the secrets to her successful launch and continued number of bookings is using photography competitions on Facebook, to launch her total business rebrand successfully. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. My vision was to become the best newborn photographer in Scotland. – Ally Stuart Ross You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Ally shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, and what you plan to implement in your business as a result of what you heard in today's episode. I have to keep reminding myself I'm not my target market. – Ally Stuart Ross If you have any questions that I missed, a specific question you’d like to ask Ally or if you just want to say thanks for coming on the show, feel free to add them in the comments area below. PhotoBizX Premium Membership Special!