456: Audrey Woulard – How to create a relevant and fashion focussed teen photography business

Premium Members, click here to access this interview in the premium area. Audrey Woulard of www.katcteens.com is a Chicago based portrait photographer who specialises in teen and family photography. She is the name behind the “Kids and the City” brand. In addition to her portrait work, she takes on a few high profile commercial clients, including People Magazine, InStyle, US Weekly, InTouch, Better Homes and Gardens, and photography industry magazines. Once she decided photography would be her career, she wanted it to support her family of six fully. Audrey completely transformed herself and moved forward with photography marketing to her target demographic. Today, she is a WPPI speaker, Nikon Ambassador and Profoto Legend of Light. Her senior photography focuses on creatively showcasing her clients' hobbies and sports in a way like no other photographer. She says when a teenager books a photoshoot with her, they are looking for something different. In this interview, Audrey shares the unique way she was initially able to get in front of her ideal clients and how she has continued to adapt and morph to stay front of mind with her teen clients — no mean feat! This is precisely how to create a relevant and fashion-focussed teen photography business. Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. If you want to stay in the forefront of that particular niche, you have to kind of do what they want. – Audrey Woulard You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Audrey shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. I'm very astute to human nature and if I'm in business I have to play on it. – Audrey Woulard If you have any questions that I missed, a specific question you’d like to ask Audrey or if you just want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs Each week I check for any new