455: Lindsay Walden – Building a luxury photography brand with digital file sales

Premium Members, click here to access this interview in the premium area. Lindsay Walden of www.lindsaywaldenphotography.com is a Texas-based mother of three, newborn and maternity photographer who is not only super talented; she's also damn good at business. Lindsay has a sales average any photographer would LOVE, and her number one product is… the digital file!  I don't know about you, but the about page is my first stop when I visit a photographer's website. I want to know who's work I'm seeing and reading about. In the case of Lindsay, visit her about page, and you'll know immediately… this is a professional photographer's studio. The lead image is a total WOW factor for photographers, and I'm sure clients too. Check the pricing page, and you'll see her clients all attend a pre-session design consultation to discuss everything they need to know about their newborn or family session. They learn about a booking fee starting at $350 and collections starting at $2900. My next stop was her finished artwork page, where an embedded video says it all! A mum sees her amazing photos for the first time, and her husband's expression tells you… he knows he'll be spending big today, no matter what his plans were before coming in. How could he possibly say no to anything after seeing his wife light up as she does. In this interview, Lindsay opens up, and we go behind the scenes of her business to discover how she generates leads to happy clients collecting their artwork.  Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. I never thought I would be good at sales but I'm good at helping and that's what good sales really is — just helping clients to achieve and get everything that they want and making sure they don't walk out the door with anything that they might have possibly wanted. – Lindsay Walden You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Lindsay shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments ...