451: Michelle Tricca – How to utilise personal photography projects to grow your business

Premium Members, click here to access this interview in the premium area. Michelle Tricca of www.michelletricca.com was introduced to me PhotoBizX Member Kristin Rutkowski, who said in an email… I just learned about Michelle Tricca and her projects and was immediately in awe. Michelle's projects are different from the normal portrait book projects I've heard about on the podcast. She's not making money directly from these projects — but there's a tangential benefit she's seen in her business. “The Face of Immokalee”, One of Michelle's projects — gives a presence to the immigrant farmer population in Florida. She's working on the fundraising for that project now. Her latest project, “Florida Cowboys”, has been shown around the USA, and she uses that to help fundraise for her other project. These projects are how she uses her business for philanthropy. Talking with Michelle about sending press releases and reaching out to the press will be really helpful for any listener keen to pursue personal projects. Following that intro, I reached out to Michelle, a portrait and lifestyle photographer based in Naples, Florida. In this interview, Michelle shares how to utilise personal photography projects to grow your photography business.  Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. It wasn't about showing my photographs but it was about championing this iconic sub-culture through these massive photographs as a means for people to experience the culture in these larger than life pictures. – Michelle Tricca You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Michelle shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. We have such a responsibility as image makers and that show, it just tied everything together with why we do what we do. – Michelle Tricca If you have any questions that I missed, a specific question you’d like to ask Michelle or if you just ...