442: Matthew Hamilton – How to use BTS photography and video to promote your business

Premium Members, click here to access this interview in the premium area. Matthew Hamilton of www.mhamiltonvisuals.com is a headshot photographer based in Philadelphia, USA. We first connected on LinkedIn, and as much as his work stood out — it's all beautifully lit, his clients are well-posed, there are always a variety of expressions — I was looking for something more regarding how he runs his business. I asked… Is there something you do to create the success you have that other headshot photographers may not have shared on the podcast? When we started chatting more about his business, it became apparent he was doing things a little differently… with behind the scenes (BTS) video. Matthew told me… There are a million and a half ways this content has helped my business, from lead generation to content on my website to helping push clients over the edge to book me. Most of my recent clients have come in after seeing my social behind the scenes content. That was enough for me! In this interview, learn how to create behind the scenes photography and video to promote your photography business. Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. I started to do free stuff. I think that's where everyone should start. I still do the occasional free shoot because there are other ways to be paid and benefit the business besides money. – Matthew Hamilton You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Matthew shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. The more shooting that you can do, even if the photos don't turn out well, you'll learn something from it. – Matthew Hamilton If you have any questions that I missed, a specific question you’d like to ask Matthew or if you just want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs