434: Liz Wilcox – How to write unsucky emails to book photography clients

Premium Members, click here to access this interview in the premium area. Liz Wilcox of www.lizwilcox.com is an email marketing strategist – but that sounds way too stuffy for who she is. Interact with her just once, and you get a big blast of fun personality — whether that's on her website, joining her email list, seeing photos of her, or joining one of her programs. This girl is great fun! And knows business too! She helps business owners package up their personality and brand, then turns them into emails that people want to read and, and more importantly, purchase from. She started in the business of email after selling her blog – based on RV Life. I'll have her fill in the gaps around this, but I stumbled across her while searching out an email professional to interview for the podcast. I immediately signed up for her $9 a month membership – YEP, $9 a month (a total STEAL!) and have been experimenting with her email framework since then. You may have seen examples in the recent emails I've been sending you! In this interview, learn how to write unsucky emails to book photography clients that are fun and easy to create. Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. The biggest mistake service providers (photographers) make in their business is not calling out the fact that they are a business when they first meet a lead. – Liz Wilcox You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Liz shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. People don't care about you. They care about what you can do for them. In your newsletter, make sure you are telling people what you can do for them. – Liz Wilcox If you have any questions that I missed, a specific question you’d like to ask Liz or if you just want to say thanks for coming on the show,