432: Twig and Olive – Creating a photography brand is the secret for success

Premium Members, click here to access this interview in the premium area. Doug Weittenhiller of www.twigandolive.com is one of four who have teamed and created a unique business that involves a lot of travel, photography, product creation, speaking and teaching. They're super active on social media, have attracted many fantastic reviews, and appear to be living the dream. Their catch-cry is… Unposed narrative photography of the people you love. Based in Madison, Wisconsin, we are constantly travelling the world. Their focus in regards to photography are weddings, families and styled newborn sessions. In this interview, Doug shares how Twig and Olive have structured their business with multiple income streams and diversified their photography away from weddings to become a financial success in an ever-changing industry. One thing has remained solid throughout — their editing style and a commitment to presenting a recognisable brand to their clients. Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. Being able to show a body of work that is consistent no matter the location, is how we built the brand. – Doug Weittenhiller You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Doug shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. Find great light. Find great texture. Put people into it. – Doug Weittenhiller If you have any questions that I missed, a specific question you’d like to ask Doug or if you just want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome! Secondly, iTunes is the biggest search engine when it comes to pod...